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The eye area is one of the first places to show signs of aging. This premature aging is accelerated by constantly stretching and contracting the eye area skin as you talk, and the constant eye movement, squinting, smiling, and widening them in surprise.

Over time, the skin around your eyes forms fine lines and wrinkles, sometimes called crow’s feet, plus dark under eye circles, and puffiness as fluid and blood accumulates below the eyes. Smoking and exposure to the sun’s harmful ultraviolet rays can also encourage wrinkles to form. And it gets worse with time.

We recommend that everyone begin using an eye cream in their 20’s, even before they see a wrinkle, since the eye area ages 10 to 15 years faster than the rest of your face.

Eye cream is especially helpful for people who have already developed fine lines, dark circles, undereye puffiness (often referred to as bags) or skin starting to lose its elasticity. Eye cream can reduce the appearance of these problems.

Using a moisturizer around your eyes may cause harm over time, because regular moisturizers don’t contain the right combination or concentration of ingredients best needed for the eye area. The eye area is more delicate than the rest of your face and some moisturizers should be kept away from your eyes.

Beyond wrinkles, our eyes are very sensitive to toxic ingredients. They have many blood vessels, and toxins can penetrate the outer tissues, pass into the veins, and be transported to other parts of the body.